New COURSE

How industry experts take their career capital online

A group coaching course designed to save you time, build your network and establish a powerful online presence.

Everyone can make their own dent in the universe — you just need a coach to help give you the nudge you need to get started. This course is for professionals who've done good work inside corporations or non-profits but who are ready to reach their highest level of impact in their career. Perhaps you've written some articles or spoken at conferences already, but these valuable career endorsements are scattered around the web or hidden in various folders on your computer. Maybe you've achieved an incredible track record for another organisation and you're now ready to branch out on your own. Or perhaps you're eyeing a change on the horizon and want to build the best possible platform to take your career to the next level.

You haven't built your website yet but you know it's something you want to do. Maybe you've been held back by a fear of what to write, unable to find the time or you lack the confidence to put yourself out there. Together, we’ll push past those obstacles and set you up with the building blocks for success.

In 4 weeks you will have:

A professional personal website that's easy to update
A home for your content that's dotted around the web
A published article and a pipeline of ideas for the next 3-6 months of content
A powerful writing workflow and an idea factory that means you'll never run out of ideas
A consistent habit that builds your career capital for years to come.

I was a complete newbie to setting up an online presence and, to be frank, was quite intimidated by the whole idea. Andy is very structured, he knows the process, and takes you through it step by step. I can honestly say I'm actually looking forward to building my online presence and writing now that I have this set up & know how to do it. It's one of the best investments I've made. Thanks Andy!

Neela Saldhana | behavioral scientist | neelasaldanha.com

FAQs

What is included in the course?

Here's what we'll cover together:

Week 1: Getting clear on your goals, who you're writing for, the topics you're going to write about, the science of habit formation and finding your voice.
Week 2: The easy website setup, understanding idea generation, organising your files and note taking.
Week 3: The 5-day writing workflow and publishing your first post.
Week 4: Sharing and online networking, self-promotion done right, writing a great profile and reviewing goals.

How much time will this take?

Each day, Monday to Friday, you will receive a 2-3 minute lesson with a prompt to write for 30 minutes. Each week, we'll gather as a group to share reflections, give feedback and ask questions about the content.

What if I don't have anything to say?

Everyone has a unique contribution because everyone is different. When you read a book or article and something resonates with you, it's because your brain is making connections. And because everyone's brain is made up of different experiences, values, and beliefs, what you think will always be different. You will learn a system of developing new ideas into coherent pieces of writing.

How much technical experience do I need?

None. If you're a complete beginner, these sessions will be perfect for you. Even if you're not, you'll probably learn lots of new things.

Join the waitlist to make things happen in your career

2021 enrolment is not yet open. Subscribe below to get notified when the 2021 cohort is announced.

I respect your privacy. You can unsubscribe at any time.

All modules will be recorded so if you're unavailable to join at any time, you can watch them later. They'll be available forever. If you have a question for the Q&A, you can submit it in advance.

My Story

I was living in Nairobi with my family. I felt as if I was failing at work, I had a bunch of bills to pay and I was feeling vulnerable.

Kenya was our new home. Our family had been warmly welcomed to this beautiful country and we were finding our place in the community. All of it was in the hands of my one employer. It felt like a fragile existence, and I wanted to do something that would give my family a stronger foothold.

I can't remember who or what introduced me to Gary Vaynerchuk. He was this out-spoken YouTuber who had built his career making videos about wine. His message was simple: lack of time is no excuse for building the life you want. Get home from work, build your brand online and good things will happen.

To be honest, I was afraid of putting myself out there. I didn't want to expose myself to ridicule and fail in public. Everyone would be watching: family, friends, future employers. I had so much to lose, better to play it safe, right?

I remember driving home from work, staring down what felt like imminent job loss, when an interview with Brené Brown resonated with me. She quoted Theodore Roosevelt's speech as her inspiration to start sharing her work in public:

"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming;"

So I resolved to just start. I worked late after everyone was in bed. I built my website. I interviewed leaders in my sector and I wrote about the insights I found. The first few were terrible, but they were important first steps.

Fast forward to today, I've published over 130 podcast episodes and written many blog posts. I've met so many amazing people on my journey, many who I now call friends. I've collaborated with industry leaders, spoken at conferences, received job offers, and been invited to sit on boards. It gave me the confidence to strike out on my own as a consultant and give my family the life we've always dreamed of.

Bottom line is that my online presence has propelled me into a new phase of my career, one where I call the shots and sleep easy at night, even amid global shocks to the economy.

It doesn't happen overnight but with a strong system and the right habits, it's yours for the taking. I'm here to show you how.

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